By South Africa based Jupiter Drawing Room. It is a part of Advertising campaign for CNA. (Via LikeCool)
To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do? See the results here.
A novel idea from Sweden. How do you convince people to make positive behavioural choices? Make it fun. After turning a staircase into a piano, 66% more people used it than before, leaving the adjacent escalator almost redundant.
In a similar vein, getting the elderly to exercise through use of pensioners’ playgrounds is a fantastic idea that is having brilliant results across Europe.
You can find more information about this project in this site - The funtheory.com
Is it something horrible ?
